Innovative formulas, expert-led protocols, and U.S.-crafted solutions for every skin type
Think of skincare that works with your body’s natural cycles rather than against them — shielding your skin during the day, repairing it at night, and achieving results backed by science. That is the essence of Circadia, the globally acclaimed skincare brand trusted by professionals for its research-based, education-driven philosophy.
With a heritage spanning over 50 years of skin science expertise, Circadia has pioneered a unique approach combining advanced formulations, professional-only treatment protocols, and expert clinical training. The brand now extends its presence to one of the region’s most diverse and competitive beauty sectors, bringing its innovative U.S.-formulated solutions to a new generation of skincare professionals and clients alike.
Exclusively formulated and developed in the United States for licensed professionals, Circadia is set to redefine professional skincare in the UAE, delivering powerful results through a uniquely intuitive approach that works in sync with the skin’s natural rhythms. From medical spas and dermatology clinics to high-end wellness destinations, Circadia’s expansion marks a milestone for skincare professionals and clients seeking advanced, results-oriented solutions.
What is Circadia? Skincare That Syncs with the Body’s Rhythms
Founded in 2001 by world-renowned skin scientist Dr. Peter T. Pugliese, Circadia’s formulations are rooted in chronobiology, the science of circadian rhythms that regulate the body’s natural functions. This breakthrough approach recognizes that skin has different needs during the day and night. Circadia’s products are designed to protect by day and repair by night, supporting optimal skin health around the clock.
“Circadian rhythms and chronobiology are at the core of our philosophy. We believe real skincare results come from understanding how the body naturally defends by day and repairs at night. It’s not just a system; it’s a science-backed wellness framework.” Said Michael Q. Pugliese, CEO of Circadia. “We choose to empower our skin care professionals with the products, tools, and education they need to feel confident to make recommendations to their clients. While many brands sell directly to consumers, we believe in the skin care professional’s talents and the trade itself-and we want to offer them that exclusivity”.
Every product is formulated, manufactured, and trained in-house at Circadia’s U.S. headquarters, ensuring uncompromising quality and integrity. With distribution in over 30 countries and a growing presence across the SAMENA region, Circadia has become a model of innovation and efficacy for the global professional skincare community.
Science, Innovation, and a Legacy of Education
While the Circadia brand was officially launched in 2001, its scientific foundation reaches back to over five decades of research led by Dr. Pugliese, a pioneer in modern dermatological science. His contributions to skin health and aging have shaped how professionals understand the skin’s natural behavior and how to best treat it.
Today, the brand is led by his grandson, Michael Q. Pugliese, CEO of Circadia, who continues the family’s commitment to pushing boundaries in skincare science while championing innovation, education, and global collaboration.
Why Professionals and Clients Trust Circadia
Circadia sets itself apart through a unique combination of science, safety, and educational excellence:
- Formulated with Chronobiology in Mind: Supports the skin’s natural rhythms to protect by day and repair by night
- Safe for All Skin Types: Specially developed to be effective on melanin-rich and sensitive skin
- Hands-On Education & Training: Access to Circadia University, offering in-depth clinical training and advanced protocols
- Customizable Protocols: Professionals can personalize facials using Circadia’s Mixology technique, blending masks and treatments for individual needs
- Exclusively Professional: Only available through trained estheticians, dermatologists, and skincare clinics
- Globally Recognized: Used in over 30 countries and trusted by top-tier professionals
Circadia’s targeted treatment systems offer innovative solutions for common skin concerns, including acne, pigmentation, aging, melasma, barrier repair, and sensitivity:
- SWiCH™ Dermal Rejuvenation System – A revolutionary alternative to chemical peels that helps aging skin rejuvenate itself
- Oxygen RX – An antibacterial, anti-inflammatory treatment ideal for acne-prone and rosacea-affected skin
- Firming Peptide Facial – A lifting and tightening treatment perfect for special occasions
- Customized Chemical Peels – Specially formulated peels that are safe and effective for all skin tones, including skin of colour
Circadia products and protocols are now available exclusively in select premium skincare clinics and facial bars across Dubai, offering clients access to personalized, results-driven treatments. Locations include The Palace Spa downtown, Florence Medical Centre, Ivory Aesthetic, Maison de Beauté, Skin UAE, The Luxe Lift, and Blended Wellness, among others. Each location provides advanced consultations and protocols backed by Circadia’s internationally trusted formulas and clinical education, elevating the standard of professional skincare in the UAE to new levels.
For more information about Circadia, please visit www.circadia.com or www.circadia-samena.com, or follow Circadia on Instagram @circadia and @circadiasamena.
