Jashanmal Group, a leader in the UAE retail sector since 1919, has launched its first-ever Back-to-School 2025 Campaign, offering carefully curated collections to help students start the academic year prepared, confident, and inspired.
Under the campaign, shoppers who spend AED 1,000 or more on any product category — from school gear to seasonal essentials and household items — can unlock special benefits as part of the launch offers.
Set against the backdrop of Dubai Summer Surprises (DSS), the campaign coincides with one of the busiest shopping periods of the year. The alignment of these two retail milestones is expected to boost customer engagement, store footfall, and overall sales performance.
Shuja Jashanmal, CEO of Jashanmal Group, said:
“Retail has the power to create moments that go far beyond transactions. Our Back-to-School 2025 campaign is not just about equipping students with essentials; it’s about sparking creativity and supporting families as they embrace a new chapter. At Jashanmal, we see these milestones as opportunities to create real value for our customers, blending quality with experience, and tradition with innovation. This is what drives us as a brand with over a century of heritage.”
Running until 14 September 2025, the campaign is available across all Jashanmal Department Stores, Jashanmal Around the World outlets, and online at Jashanmal.com. Qualifying purchases include all categories, making it ideal for families shopping for school supplies or larger seasonal purchases.
The campaign highlights a versatile collection featuring premium backpacks from Kipling, Delsey Paris, and Jansport, durable options from Jeep and Eastpak, and student-focused lifestyle items from Stanley, Bugatti, Citron, Trixie, Jeune Premier, Bamboo Bark, Bonjour, and Carl Oscar.
With its century-long heritage, Jashanmal Group continues to blend quality and innovation, making its Back-to-School 2025 campaign a celebration of families, creativity, and the start of an exciting new school year.
