Integrated Holistic Communications (IHC) has announced the return of Beatriz Meirelles as Business Development Director, over ten years after her initial tenure with the agency.
Meirelles previously led the agency’s promotions department before building a distinguished career in hospitality sales, events, and brand management across the GCC. Over the last decade, she has built a strong reputation for forging strategic partnerships, driving revenue growth, and enhancing networks in one of the region’s most competitive markets.
Her portfolio includes senior roles such as Director of Sales at Groupe Barrière, managing renowned destinations including Fouquet’s, Art Lounge, Paradiso, Museum Café, and L’Éclair de Génie. She also contributed to the success of DREAM Dubai as Sales & Events Manager, establishing it as one of the city’s leading dinner show concepts. In addition, she has held key positions with Blink Experience, Play Restaurant & Lounge, InterContinental Dubai Marina, Steigenberger Hotel Business Bay, and Solutions Leisure Group.
Meirelles is recognised for her ability to connect with stakeholders, her relationship-building skills, and her strategic business mindset, consistently delivering value-driven results in dynamic environments.
At IHC, Meirelles will lead business development within the hospitality sector, cultivating relationships with hotels, developers, F&B brands, and tourism authorities. She will focus on expanding IHC’s client portfolio and reinforcing the agency’s standing as a leading communications partner for hospitality and lifestyle brands.
Her appointment comes at a pivotal time for the GCC hospitality industry, fuelled by tourism-led investments, Saudi Arabia’s giga-projects, and Dubai’s thriving role as a global hub for business and leisure.
Ian Hainey, CEO of IHC, said:
“I’m excited to be welcoming Beatriz back to the team and have full trust in her fulfilling her potential here. She brings fantastic energy to the table and knows the agency extremely well. Her deep sector knowledge and strong network across the GCC will be invaluable as we continue to expand our hospitality portfolio and deliver exceptional value for our clients.”
Kimberley Bostock, Associate Director at IHC, added:
“Beatriz’s return strengthens our ability to deliver integrated, results-driven communications for hospitality clients. With her expertise in building partnerships and my team’s focus on execution excellence, we are well-positioned to help brands tell their stories in ways that resonate across the GCC and beyond.”
Meirelles commented:
“I’m thrilled to be back at IHC after more than a decade. The hospitality industry has always been my passion and I’m excited to bring together my experience from both the agency and brand sides to build meaningful partnerships that support our clients’ growth. We have big plans to introduce a new high-impact offering that organisations across the industry will want to adopt to secure success in today’s competitive market.”
Established in 2011, IHC specialises in delivering integrated communications strategies across hospitality, lifestyle, construction, facilities management, and corporate sectors, blending PR, digital innovation, and storytelling to drive measurable business success.
