Operating under the Al Masaood Group, ARB Emirates—renowned for premium 4×4 accessories and outdoor gear—returns to the spotlight at the 2025 Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX). Running from 30 August to 7 September at ADNEC, this year is particularly significant as ARB celebrates 50 years of global innovation and nearly 35 years of successful collaboration with Al Masaood in the UAE.
Making its GCC debut, the much-awaited Earth Camper will be unveiled at stand 9-010. Purpose-built for demanding off-road journeys, it offers unmatched durability, efficiency, and comfort, setting a new standard in expedition-ready vehicles and reflecting ARB’s continued evolution after five decades of leadership.
ARB Emirates’ exhibition lineup also includes the Esperance V2 rooftop tent, REDARC energy solutions, a cutting-edge Brushless Air Compressor, and premium NACHO lighting technology. Additionally, visitors will find a wide array of ARB’s awnings, portable fridges, recovery essentials, camping furniture, and robust bed racks, each crafted to deliver superior performance in the region’s toughest environments.
Walid Youssef, General Manager of ARB Emirates, said: “This year holds special significance for us. As ARB celebrates 50 years of innovation, and with more than three decades of strong partnership between ARB and Al Masaood, we are proud to bring the very best of the brand to the UAE market. Our presence at ADIHEX reflects both our commitment to serving the needs of outdoor enthusiasts and our passion for delivering world-class equipment that performs in the region’s toughest conditions.”
Visitors can also look forward to exclusive promotional offers of up to 70% off on select products and a raffle draw featuring 20 premium prizes, ranging from air system accessories to high-end camping gear.
Al Masaood and ARB Emirates remain committed to delivering innovation-driven solutions that elevate outdoor lifestyles while ensuring superior performance, safety, and comfort for explorers.
ADIHEX 2025 anticipates hosting over 350,000 participants, including falconers, adventure enthusiasts, and Gulf royals, making it the ultimate destination for outdoor technology and innovation.
