Dubai Summer Surprises (DSS) 2025 continues to thrill residents and visitors alike with an exciting new week of GDSS Daily Surprises. These limited-time deals, part of the Great Dubai Summer Sale, will run daily until 7 August and feature discounts of up to 90 per cent on leading names in fashion, beauty, electronics, and jewellery.
Organised by Dubai Festivals and Retail Establishment (DFRE), DSS offers the perfect excuse to indulge in retail therapy, with exceptional value available every single day.
Each deal is announced only 24 hours in advance on the official Dubai Summer Surprises website and @DubaiFestivals Instagram and TikTok channels. With offers live for one day only, shoppers are advised to act fast to bag the bargains.
WEDNESDAY, 6 AUGUST
On Wednesday, 6 August, families can make the most of a buy-one-get-one-free offer at Smart Baby in BurJuman Mall. The promotion includes a variety of children’s apparel and essentials—ideal for refreshing wardrobes and stocking up for the season ahead.
Dubai Summer Surprises 2025 is made possible through the generous support of Key Sponsor Commercial Bank of Dubai, along with Strategic Partners such as: Al Futtaim Malls (Festival Plaza and Dubai Festival City Mall), Al Zarooni Group (Mercato), AW Rostamani Group, DHAM (Bluewaters, Al Seef, Nakheel Mall, Ibn Battuta, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Merex Investment (City Walk and The Beach, JBR), and talabat.
To keep up with the latest surprises, visit the Dubai Summer Surprises website and follow @DubaiFestivals on Instagram and TikTok.
